For those who are already aware of the benefits associated with video marketing, you may be thinking of launching your company’s first video marketing campaign. But having the idea to market your products and services through online videos is easier said than done, which is why we have come up with a list of the top five tips that should help you launch your first campaign. Here is a look at these tips:
- Resource Management
One of the most effective ways to launch a video marketing campaign is by properly managing the resources at your disposal. Far too many companies are under the impression that they need to pump thousands of dollars into these videos if they are to find any success with them.
If you have the money to spend on a marketing video, go ahead and splash the cash. But if your company is looking to market through the internet on a budget, do not blow it all on a couple of videos. Start by hiring a videographer and go from there. A top videographer should not cost more than $1000 or $200 for a week, and that is more than enough time to shoot a high quality short video that you can use for marketing purposes.
- What Do You Want to Say?
It is all well and good having the idea that you want to market your products or services through videos. But you need to have more specifics if you want your videos to succeed. What aspect of your products or services do you want to promote? What story do you want to tell with your video? Every video has its purpose, and you must find the purpose of yours before you start shooting it.
- People Matter
While it is very effective to explain how a product works, or how a customer can benefit from a particular service, it is also beneficial to provide a human face to your company. Whether the video features the company’s owner speaking about the virtues of their business, or it features various employees talking about the process of making a certain product, adding a human touch can really help create connection with your customer base.
- Short and Sweet
While longer videos do gain plenty of traction on websites such as YouTube, video marketing content should remain as short as possible. You may want to create a series of five and ten-minute videos to promote your various products, but you can do the job a lot more effectively if you cut down the size of these videos to one or two minutes at the most.
- Call to Action
When the video ends, do not let it end with a blank screen. A customer should not feel confused or conflicted at the end of the video. Make sure to include a call to action that prompts the customer to take the next step in researching your company. Whether you are encouraging them to visit your site, subscribe to your YouTube channel or buy a product, include the call to action at the end of your video.